About Us

About us


who we are?

ROOLOGY, born from Arushi Roopchandani’s styling passion, defies norms with inventive designs. Raised in India, she saw a gap in traditional patterns during her styling career, inspiring the brand’s unique direction. 

Honoring bold individuals who celebrate uniqueness, ROOLOGY’s pieces empower self-expression. Meticulously crafted for innovation and comfort, they offer endless styling possibilities. With uncompromised quality, intricate dyeing, and a skilled artisan team, each creation is a brilliant statement. Join us at ROOLOGY, where audacious innovation meets limitless style, embracing authenticity and individuality.

SUMMER Collection

Introducing our newest creation, “Starry Nights,” a heartfelt tribute inspired by the verses of our original poem. Beneath the vast canvas of the sky, countless stars twinkle, but none gleam as brilliantly as you. Just as the poem celebrates your radiant spark amidst the vast expanse, our collection embodies that luminous essence.

In this moment, where bitterness may lurk, we echo the resilience found within, exhaling elation. Infusing vibrant motifs and lively hues into our designs, we channel the enduring power of love and hope, inviting you to join a jubilant dance of emotions in “Starry Nights.”

Embracing contrasts and celebrating the unwavering potency of love and hope, our collection mirrors the brilliance of your light, illuminating the night sky and transcending all barriers.