About us
ROOLOGY
who we are?
ROOLOGY, born from Arushi Roopchandani’s styling passion, defies norms with inventive designs. Raised in India, she saw a gap in traditional patterns during her styling career, inspiring the brand’s unique direction.
Honoring bold individuals who celebrate uniqueness, ROOLOGY’s pieces empower self-expression. Meticulously crafted for innovation and comfort, they offer endless styling possibilities. With uncompromised quality, intricate dyeing, and a skilled artisan team, each creation is a brilliant statement. Join us at ROOLOGY, where audacious innovation meets limitless style, embracing authenticity and individuality.
Sunflower fields AW 2023- 24
Our debut collection ‘Sunflower Fields’ is inspired by the story of a Greek goddess, Clytie, who yearned for a love she could never have and pined for someone she could never get. Despite all her misery, she transformed into a beautiful flower of hope, the sunflower. In the modern-day world, it’s very easy for one to turn bitter at the tiniest experience of grief, making the world a land of bitter seeds. So in these daunting times, I want us to be reminded of Clytie, who inhaled her pain and exhaled happiness, making this world a field of sunflowers. This hopeful demure of a sunflower reminds me of the mightiest source of love and hope, i.e., of a child. Hence, the childlike scribbled motifs, embroideries, and bright happy colors are juxtaposed with the edgy silhouettes depicting the sufferings of the modern world. All in all, this collection celebrates the coexistence of these two diverse emotions.
Starry night SS 2024-25
Beneath the canvas of the sky,
Countless stars catch the eye,
Yet none shines as brilliantly as you,
Through sunshine, snow, or morning dew.
It began with your radiant spark,
And it shall end in your gentle dark,
So shine on, my love, beyond all bars,
coz you are my sky full of stars.
Who Run the World AW 2024-25
Woman
What’s the first thing that comes to mind when you say the word woman? “Beautiful, coy, graceful, delicate”?
But you know what comes to mind really? Audacious!!
She’s on the field saving the world from falling apart and at the same time at home making her family’s world.
She’s drowning in all that pain, yet her face is blooming with grace!
Her presence is like a soft embrace—but come any closer, and she will show you a flower that also has its thorns.
She’s strong yet warm, she’s courageous but with compassion, she’s assertive yet humble, she’s funny yet serious!
I mean, is there really anything that a woman can’t do?
She’s like a pearl in the ocean—you stump her, degrade her, tell her she can’t do it, and she will use that as the irritant trying to enter the oyster and turn into a beautiful, beautiful pearl!
So now, is it really a question or just a beautiful reminder:
“Who runs the world?” YOU!
Genesis AW 2025-26
GENESIS: ONTO THE NEXT FORBIDDEN FRUIT
Genesis: The beginning of all things, but also the moment where the fall first took root.
This is a comparison of the present times to that of the Renaissance period, as it was also an era of pivotal shift that led to incredible advancements—but also distanced humanity from its spiritual roots. While the so-called golden gilded era, much like our modern era (with its AI, automation, robotics, etc.), might look like a “rebirth,” it is merely just the beginning of The Fall of Man. Much like Adam and Eve’s bite of the forbidden fruit that led them to enlightenment but also to their end (deaths).
This collection explores the tension between innovation and downfall, drawing from the grandeur of the Renaissance while infusing it with the cold mechanical future we are stepping into. (Using the forbidden fruit as a metaphor for all the advancements that look good in hindsight but, in the bigger picture, are the reason for our end.)
And yet we are always reaching for the next forbidden fruit—will this be our last, or are we stuck in a trance?
